Created on: 10 September 2009

Staying ahead of the technology curve, Tiger Wheel & Tyre has embarked on producing its first High Definition (HD) retail television commercial, broadcasting on HDTV.

Leading the way in the HD revolution for wheels and tyres, Tiger Wheel & Tyre is one of the first South African companies to begin developing its advertising material in High Definition.

Just as Tiger Wheel and Tyre’s commitment to quality service and value for money, already takes customers far beyond their driving expectations, so too are its new HD commercials set to fulfil expectations, by the enhancement of the average TV viewing experience with incredible digitally designed visuals and effects.

Fast becoming a popular medium, HD television offers a higher resolution and quality of image, giving the viewer a more pleasurable and enrapturing viewing experience. By producing its commercial in HD Tiger Wheel & Tyre is renewing its dedication to keeping South African television and technology in tune with the latest worldwide trends.

“We embraced this High Definition venture in support of innovative technology in our country. In aligning ourselves with this enterprising technology we are emphasizing our own commitment to ensuring we are ahead of the curve in service and delivery of our own products and services,” says Joe Du plooy, Marketing Executive of Tiger Wheel & Tyre.

HDTV, at a minimum offers twice - and often up to five times - the resolution of standard television and has pioneered the viewing experience, transforming average viewing into a fully interactive and engrossing experience.

“HDTV is a quantum leap beyond the standard definition picture viewing, which most people are accustomed to and we are very proud to be part of the latest trend in viewing technology.” ends Joe.

To find out about more exciting innovations on the go at Tiger Wheel & Tyre, pop round to your nearest store or visit the all-new Tiger Wheel & Tyre website www.twt.to.

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