Created on: January 2009

Tiger Wheel & Tyre co-sponsors boundary breaking travel show

Tiger Wheel & Tyre is co-sponsoring the latest riveting Africa adventure travel show, Getaway to Africa. An initiative launched by Getaway Magazine, this travel show promises episodes that combine both the splendid beauty and wild adventures Africa has to offer.

“Tiger Wheel & Tyre is proud to be co-sponsoring this exciting new show. Africa’s raw, unexplored terrain is the perfect playground for off-road adventures, and the show certainly promises to have something for everyone, from 4X4 enthusiasts to nature lovers; any viewer in fact who can appreciate the untouched ruggedness of our continent,” says Joe Du Plooy, Marketing Executive of Tiger Wheel & Tyre.

As an all-new programme with a strong 4x4 flavour, Tiger Wheel & Tyre were approached to co-sponsor this show because of its strong association with leading off-road tyre brands and its consistent dedication to providing the most durable tyres for any off-road or high intensity terrain. Tiger Wheel & Tyre boasts a number of big brands in the off-road tyre range namely, Continental, Michelin, BF Goodrich, Yokohama and Goodyear, all of which are renowned for delivering on value, quality and peak performance.

As a long-standing brand of pioneering market trends, Tiger Wheel & Tyre shares a common ground with the show’s host, Justin Bonello, who has always been considered an innovative thinker himself, and a maverick adventurer of the entertainment hub. Bonello is well known for his role as the star of BBC Food’s show Cooked where he explored the flavours of South African cuisine and culture. This time, however, the aim of Bonello’s new conquest is to discover the African continent from the roots up, immersing viewers in the cultures and lives of the African people and environment.

The team will be heading out beyond all fences and boundaries, where there are no roads. It seems fitting that they should have chosen tyres from Tiger Wheel & Tyre’s Yokohama all-terrain Geolander range, specifically designed for that off-road control you’ll need on any bundu-bashing getaway.

Jacqueline Lahoud, producer of Getaway to Africa and publisher of Getaway Magazine says, “For 20 years Getaway has been producing high quality travel journalism and now we are producing high definition travel television - depicting the richness of the landscape and people of Southern Africa. We thank our co-sponsors for believing in the Getaway brand and helping us make this dream a reality.”

Adopting the motto: 'If the camera's not there, it didn't happen.' viewers are assured that no moment in the Getaway to Africa show will be rehearsed, truly depicting the daily mishaps of these adventurous travellers and ensuring those unexpected moments of suspense, laughter and surprise are captured.

Getaway to Africa screens on MNET channel 101 every Thursday from at 17:00 with repeats on Tuesdays at 10:00. The show can also be viewed on MNET HD channel 170 on Mondays at 19:00, with repeats on Thursday at 17:00

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