Tyre wear and tear is natural part of driving, unfortunately. Since most cars are front-engine cars, the front axle bears more weight than the rear axle. This means your front tyres wear quicker than your back tyres.
Rotating your tyres will help ensure even tread wear, allowing them to last longer. Rotation entails swopping the back and front tyres around first, and then swopping the left and right front tyres.
Depending on the type of car you drive, we typically recommend you do this every 10,000 km.